Wednesday Apr 09 2008
All times are Beijing time
All times are Beijing time
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Burger King lands at Pudong
Published: Apr 09, 2008
Photo Slide Show (1)
Fast food giant Burger King has beaten its leading competitors, McDonald's and KFC, to open two restaurants in the new Terminal 2 at Shanghai Pudong International Airport, China, under an agreement with its global partner, Select Service Partner Group (SSP).
The move follows a month after the opening of its first franchised outlet in the third terminal at Beijing Capital Airport following an agreement with the Beijing airport management authority.
"Building up the brand awareness is our first step and an airport is one of our important locations [for stores]," says Keith Siu, general manager of Burger King (Shanghai). "We will adopt a different strategy, including franchising, in different cities."
By teaming up with SSP, Burger King is looking at another 10 major airports to quicken its store expansion in China. Burger King now owns 12 stores across China after entering the country in 2005.
Analysts say focusing on airports will also help Burger King overcome difficulties in finding ideal sites in China, a major reason for its slow development.
SSP formally opened 19 new units at Shanghai Pudong's new Terminal 2 last week. The company controls all but four of T2’s food and beverage outlets, and has operated three units in Pudong T1 since late last year.
The move follows a month after the opening of its first franchised outlet in the third terminal at Beijing Capital Airport following an agreement with the Beijing airport management authority.
"Building up the brand awareness is our first step and an airport is one of our important locations [for stores]," says Keith Siu, general manager of Burger King (Shanghai). "We will adopt a different strategy, including franchising, in different cities."
By teaming up with SSP, Burger King is looking at another 10 major airports to quicken its store expansion in China. Burger King now owns 12 stores across China after entering the country in 2005.
Analysts say focusing on airports will also help Burger King overcome difficulties in finding ideal sites in China, a major reason for its slow development.
SSP formally opened 19 new units at Shanghai Pudong's new Terminal 2 last week. The company controls all but four of T2’s food and beverage outlets, and has operated three units in Pudong T1 since late last year.
In order to enhance Shanghai's aviation hub status, Shanghai Airport Authority accelerates the expansion of Pudong Airport. Shanghai Pudong International Airport T2 will start operation in two stages on 26 March 2008 and 29 April 2008 respectively.
Mr. Yang Yuanyuan, former Minister of CAAC , was there at Aviation Expo/China 2007 with us
Mr. Gao Hongfeng, Vice Minister of CAAC, was there at Air Show China 2002 with us
Mr. Yang Guoqing, Vice Minister of CAAC, was there at Aviation Expo/China 2005 with us | Video
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