In order to upgrade overall terminal service quality and add to the comprehensive skill set of terminal personnel, Air China began lessons for its 2008 Annual Comprehensive Quality Training for terminal personnel. On November 4, 2008, Vice President Yang Lihua personally delivered lessons to terminal personnel who were chosen by a rigid selection process involving a qualifying entrance exam.
Yang Lihua explained that the terminal is an indispensable part in the operation of the entire company. It has been increasingly receiving the attention of the company while playing an important role in the strategy of the company’s hub network construction. Air China’s hub network strategy can only work if it is supported by ground service. The improvement of the operational quality of the terminal has been receiving growing concerns. The key to making Air China's hub network a maneuverable product lies in improved terminal management and an upgraded quality of terminal staff. Therefore, Air China needs to reinforce quality training for terminal employees and construct a team of professional Air China terminal personnel. Yang emphasized the importance of terminal personnel having the ability to perform effectively under difficult conditions by skillfully supervising key issues concerning passengers and luggage. These requirements must be met in order to improve the quality of terminal work, and support the operation of the company's hub network. She also stated that terminal management should actively increase their understanding of the company's operation, and constantly improve management and communication to more effectively lead terminal personnel. Managers should continue to improve their English skills and coordination abilities so they can play a more purposeful role in the supervisory function of the terminal. The team as a whole should continue to upgrade their services to ensure a safe and punctual operation within the Air China terminal, constantly improve the management process of the company's terminal, and make a big effort to build Air China into a better airline.
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